Hey there,

Journaling always felt like something I'd never actually do - until I found a version that took less time than making coffee.

Sales is a grind that eats your days whole. You're laser-focused on quota, pipeline, and the next call, and by the time you look up, the week is gone, and you can't remember a single good thing that happened. I spent years living that way. The wins blurred together, the family moments slipped by, and I was left with nothing to show for it but a CRM full of activities. I started looking for a way to stay grounded without adding another hour to my day.

Here's what I want to cover today:

Let's get into it.

To stay grounded as a seller, you need a way to capture what's actually happening in your life - before it disappears.

Here's how to make it stick.

The concept comes from Matthew Dicks' book Storyworthy. His "Homework for Life" method is this: at the end of every day, ask yourself one question - "What's the most story-worthy thing that happened today?" Then write it down. No more than three lines. No more than three minutes. That's the whole exercise.

When I came across this, something clicked. I could do three minutes. So can you. The goal isn't to write a memoir. It's just to notice your life before it passes you by.

Here's where this gets interesting for sellers specifically.

Over time, your daily entries become a library of real moments - wins, losses, tough conversations, things your kids said, deals that taught you something.

That's more than just a journal. That's a story bank. And stories are the most powerful tool in a seller's arsenal. When you're building rapport, coaching your team, or trying to connect with a prospect on a human level, having a library of genuine personal moments to pull from is a competitive edge most reps don't have.

You'll be surprised what you accumulate in 90 days.

The easier it is to open and use, the more likely you'll actually do it.

I started in Notion, which worked fine. But when Apple released the Journal app, I switched immediately. It pulls in photos, locations, songs you listened to, and activity data - the memory is half-built before you type a word. It also gives you prompts if you're staring at a blank screen. If you're on Android, Day One is a solid alternative.

The key is picking one tool and committing to it. Decision fatigue kills habits before they start. Set a daily reminder for 9pm and treat it like a non-negotiable three-minute appointment with yourself.

That's it.

Here's what you learned today:

Your action step this week: Download Apple Journal or Day One, set a 9pm reminder, and answer this question tonight - "What's the most story-worthy thing that happened today?" Write it down. That's it. Do it for 30 days and watch what builds.

PS...If you're enjoying The Systematic Sales Leader, please consider recommending this edition to a friend.